Candle affiliate programs are lighting up the affiliate marketing world right now.
The global candle industry is expected to be worth almost $10 billion by 2028, up from just about $7 billion in 2021.
That’s a compound annual growth rate of 6.5%, with much of that upturn driven by demand for premium soy candles.
Google Trends data shows they’re in hot demand during the festive period:
But plenty of people make decent money in the candle niche all year round.
So we decided to put together a roundup of our favorite candle affiliate programs.
We hope you find it illuminating (pun intended).
Candle Affiliate Programs
- Spoken Flames
- Frères Branchiaux
- Otherland
- Ellis Brooklyn
- DS & Durga
- Follain
- Nordstrom
- Anthropologie
- Here For The Burn
- Sib-lings
- Brooklyn Candle Studio
- Pure Integrity
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Spoken Flames
Spoken Flames makes scented candles from all-natural ingredients.
So far, so similar to a ton of other candle brands. But Spoken Flames products have a key difference: they’re AR-enabled and come bundled with an audible affirmation or poem that can be activated via Instagram, making for an all-around sensory experience.
Unsurprisingly, that means its candles are a little more expensive than the average gourmet candle, with prices starting at $34.
Despite this, it still boasts an impressive 5.88% conversion rate and an average order value north of $60.
The Spoken Flames affiliate program pays a commission of 10% per sale, with a seven-day cookie window, and has a seven-day EPC of more than $50.
Affiliate payments are made via direct deposit, check, or Payoneer on the 20th of each month, based on a NET 30 model. So if someone bought via your affiliate link on August 20th, you’d be paid on September 20th. It has a payment threshold of $50. Your commissions will roll over to the following month if you don’t reach that amount.
Sign up for this affiliate program via the ShareASale affiliate network.
URL: Spoken Flames affiliate program
Commission rate: 10% per sale
Cookie duration: 7 days
Frères Branchiaux
Frères Branchiaux is a family-owned company that makes hand-poured vegan scented candles from soy wax, as well as room sprays, diffusers, and body products.
Its affiliate program pays a 15% commission on total sales whenever a customer makes a purchase via your unique coupon code or affiliate link.
Unlike most of the brands on this list, Frères Branchiaux’s affiliate program is managed in-house, which means you can sign up via a simple onsite form.
Just fill in your name and create a password, then wait for Frères Branchiaux to approve your application.
URL: Frères Branchiaux affiliate program
Commission rate: 15%
Cookie duration: 30 days
Otherland
Otherland sells scented candles made with natural ingredients, from the coconut and soy wax blend to the 100% cotton wicks.
Its affiliate program pays a 10% commission on all sales generated within the 30-day cookie window.
To help you drive those sales, Otherland gives you access to dozens of high-quality creatives and a bunch of text links.
This program is part of the Pepperjam affiliate network, so you’ll have to create a Pepperjam account before applying to promote Otherland products.
Pepperjam only offers payouts via PayPal and has a payment threshold of $25.
Payments are made on or around the 1st and 15th of every month.
URL: Otherland affiliate program
Commission rate: 10% per sale
Cookie duration: 30 days
Ellis Brooklyn
Ellis Brooklyn is a luxury natural fragrance and body care brand that also stocks a selection of 100% vegan, super creamy wax candles.
Its affiliate program — powered by the Rakuten Advertising affiliate network — has a 10% commission rate and a 30-day cookie window, which is pretty standard within the candle niche.
You can choose to receive your commission payments via direct deposit, PayPal, or check.
Payouts are made on a NET 60 basis, so expect to receive your commissions about 60 days after you earned them, provided you hit the minimum monthly threshold of $50.
You can sign up for the Ellis Brooklyn affiliate program via a simple form on its website.
But remember, you’ll also need to create a Rakuten Advertising account to keep track of your commissions and access all the creatives.
Ellis Brooklyn says it prefers to work with affiliates who:
- Create visually appealing content that aligns with the brand’s design aesthetics
- Don’t display offensive or pornographic content
- Clearly put a lot of thought into their writing and/or imagery
So if that’s you, this affiliate program could be the perfect fit.
URL: Ellis Brooklyn affiliate program
Commission rate: 10%
Cookie duration: 30 days
DS & Durga
DS & Durga are a husband-and-wife duo who make immersive fragrances and unique candles from their headquarters in Brooklyn, NY.
Their affiliate program is powered by ShareASale — so you’ll need to register with the affiliate network to sign up.
This candle affiliate program pays a 15% commission on every sale that converts within the 30-day cookie window. Those commissions can stack up with an average order value of more than $100. So it’s no surprise the program boasts an impressive seven-day EPC of almost $60.
Moreover, a conversion rate of 7.32% shows that its comparatively high product prices aren’t putting customers off.
DS & Durga offers candle affiliates a variety of marketing assets, including banner ads and other creatives. It also runs promotions around major shopping events like the Cyber Weekend and holiday season to help you drive sales.
As far as its terms and conditions go, all the usual ShareASale stuff applies. That means payments are made on a NET 30 basis via check, direct deposit or Payoneer on the 20th of each month.
URL: DS & Durga affiliate program
Commission rate: 15% per sale
Cookie duration: 30 days
Follain
Follain is primarily a skincare brand, but it also stocks a limited selection of handmade candles crafted from a sustainable vegetable wax blend.
It’s another candle affiliate program powered by ShareASale. Again, that means a NET 30 billing cycle and a choice of three payment methods…
- Check
- Direct deposit
- Payoneer
…with all payments made on or around the 20th of every month.
The fact that Follain isn’t specifically a candle retailer can play to your advantage.
You can point customers toward the brand’s high-quality candles while encouraging them to shop around for other scented products like face serums, lip balms, and body scrubs.
And you earn commissions on all of them, provided your customers convert within the 30-day cookie window.
You’ll earn a 10% commission for all qualifying purchases you drive.
According to ShareASale, the website has an average order value of $85, a seven-day EPC of almost $9, and a solid conversion rate of 5.25%.
URL: Follain affiliate program
Commission rate: 10% per sale
Cookie duration: 30 days
Nordstrom
Nordstrom is an American luxury department store chain headquartered in Seattle.
So it clearly isn’t a specialist candle retailer, but it does sell close to 1,000 candle-related products at the time of writing, including candle holders, soy candles, and much more besides.
Nordstrom’s affiliate program is powered by another affiliate network, Rakuten Linkshare.
Its commission rates technically range from 2% – 11%, which sounds pretty generous. What’s more, you can earn commissions from every single product on the Nordstrom website, with the exception of gift cards.
However, most products only qualify for 2% commissions, making it pretty tough to earn decent money through this affiliate program.
Any commissions you earn will be paid monthly by bank transfer, check, or PayPal, provided you hit the minimum payment threshold of $25.
Because the program is powered by Rakuten, you’ll get 24-hour online access to all the latest sales and traffic statistics, helping you optimize your campaigns.
URL: Nordstrom affiliate program
Commission rate: 2% – 11%
Cookie duration: 14 days
Anthropologie
Anthropologie is primarily a clothing retailer that also sells an assortment of clothing, jewelry, beauty, furniture, and homeware products.
As you’ve likely guessed, its range also includes a bunch of candle-related products (176 at the time of writing).
The retailer’s affiliate program pays a 6% commission on net sales, excluding shipping, taxes, and returns. For select furniture products, that commission rate climbs to a solid 10%.
Whatever products you’re promoting, Anthropologie has a 30-day cookie window in which to close the deal.
To help you out, you’ll receive regular updates on new promotions and collections, plus real-time reporting and sales tracking.
This is another Rakuten Linkshare affiliate program, so all the usual terms apply. Payments are made on a NET 60 basis via direct deposit (bank transfer), PayPal, or check, provided you hit the $50 threshold.
URL: Anthropologie affiliate program
Commission rate: 6% – 10%
Cookie duration: 30 days
Here For The Burn
Here For The Burn makes scented candles and air fresheners with what it describes as a “cheeky sense of humor”.
In reality, that means its products have wacky names like “Bitch O’Clock” and “Main Character Energy”.
This is yet another affiliate program run via the ShareASale network. So you know the score: commissions are paid on a NET 30 basis by direct deposit, check, or Payoneer on the 20th of every month.
Speaking of commissions, you’ll earn 10% for every sale that converts within the generous 90-day cookie window.
As far as we can tell, Here For The Burn doesn’t currently offer any marketing materials and also doesn’t run any promotions or coupon deals.
That might be why it has a low conversion rate of just 0.62%, resulting in a 30-day EPC of only $3.35.
URL: Here For The Burn affiliate program
Commission rate: 10% per sale
Cookie duration: 90 days
Siblings
Siblings sells premium candle-making supplies, including luxury-level scents, clean ingredients, and 100% compostable packaging.
Making candles can be a complicated, drawn-out process, but Siblings makes it easy. Just microwave the bag of wax for two minutes, pour the liquid wax into your favorite vessel, then let it set. That’s all there is to it.
Like many of the other candle affiliate programs on this list, Siblings is powered by ShareASale.
So you’ll need to create a ShareASale account to sign up.
(N.B. read our ShareASale review to find out how.)
Its terms and conditions are pretty standard, with a 10% commission rate and a 30-day cookie window.
To help you close the deal, Siblings offers a bunch of high-quality creatives and offers newsletters promoting its latest products and collections.
According to ShareASale, this affiliate program boasts an average sale of more than $70, a conversion rate of 2.19%, and a 30-day EPC of more than $30.
URL: Siblings affiliate program
Commission rate: 10% per sale
Cookie duration: 30 days
Brooklyn Candle Studio
Brooklyn Candle Studio is known for its cruelty-free, petroleum-free, and phthalate-free vegan candles with minimalist white packaging.
The company’s affiliate program is powered by Impact Radius, which offers a host of payment methods, including PayPal, check, wire transfer, direct deposit, and ACH transfer.
Its payment threshold is $50, so if you don’t generate at least that amount of sales in a month, your commissions will be rolled over to the following month.
Brooklyn Candle Studio’s commission rates are comparatively generous, ranging from 10% – 20%.
It also offers a solid if unspectacular 30-day cookie window.
Affiliates can use free shipping on orders of $50+ to close the deal. And you can feel confident that you’ll earn commissions from every sale you close, thanks to the low return rate of less than 1%.
According to Impact Radius, this affiliate program has a 30-day EPC of $0.13.
URL: Brooklyn Candle Studio affiliate program
Commission rate: 10% – 20%
Cookie duration: 30 days
Pure Integrity
Pure Integrity specializes in soy candles with strong scents. The brand claims its candles contain 50% more fragrance than any other candle, which sounds pretty potent.
The company’s affiliate program is managed in-house, so you can sign up via the onsite form.
Note that you’ll need to provide a website or blog URL — so if you don’t have a website, this isn’t the candle affiliate program for you.
Beyond that, Pure Integrity requests your Alexa traffic rank, name, and email address. You can also support your application by providing your social followings and email subscribers.
Be aware that your traffic rank must be at least 500,000 to qualify for this affiliate program.
Pure Integrity pays a 15% commission on all orders. As long as you hit $100 in commissions, you’ll be paid by check every month.
To help you close the deal, the company offers free shipping on all orders over $100, and flat shipping of $5 on $59+ orders.
URL: Pure Integrity affiliate program
Commission rate: 15% per sale
Cookie duration: Unknown
Conclusion: Are Candle Affiliate Programs Right For You?
Ready to bring a little light to the world as a candle affiliate?
As far as we’re concerned, there’s plenty of opportunity in the candle industry.
The commissions are solid, there are many quality candle affiliate programs to join, and a growing audience is interested in buying premium products.
But affiliate marketing success doesn’t happen by chance, however attractive the niche.
To get it right, you need to build a website that brings in lots of traffic and converts it into sales.
We can help you do just that.
Sign up for our free training, and we’ll teach you seven secrets to make new sites 83% more successful!
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